Recently many of my friends reminded me that i had not blogged during june , i was just thinking what do i need to blog about?
In the meantime my mind was running around to buy a mobile phone as my existing one had done its justice.
I eventually did buy a phone today but not without a fair share of drama and that i thought should be the topic for this blog.
I was just looking to buy a mobile to talk and be in contact . This statement or my want if you may call ,looks fairly simple to achieve.
You wouldn't believe ,it took me more than four weeks to buy . Why? The answer was quite simple, i was spoilt for choices that were thrown at me . Every time i made my mind to buy some thing , another one with a better feature was in the offing either at the same price or for a price slightly dearer.
Makes from big brans such as Apple, Sony, Samsung, Nokia to name a few. There are plethora of choices which blind the consumer. Within each brand there are many sub brands or models as these are called by the companies . Even these so called models have their own inner rival say a Apple Iphone 16G or a 32 G or a Nokia N 97 and another N series.
If you look carefully, the differences in these models , some of which are quite obvious to find but many just go unnoticed or some phone models could be so close that an average consumer would just not be able to understand why there is a price differential.
Then comes the new features which are pre tested by the companies before launch . Word of mouth gets the better of the conventional marketing. With so much in the offing and differences varying in degree from subtle to major differences . A consumer just buys what he likes or uses the time tested strategy of waiting for others to buy and let him know whether a product is good or not. This is not only in true in Mobile Phone market but also in durable or non durable goods .
It is just stunning to see the reversal of fortune, just a decade back when there were only few household names this could have been unthinkable but now product development and innovation not only have changed the lifestyle but also provides a wide range of choices for an average consumer, there is something in the offer for all kind of people.
The question is ,whether this is good or not ? In my opinion it is definitely good as there are choices to make.
At the end i did make my choice but only after lots of contemplation, after all isn't life all about choices!!
